{"id":13546,"date":"2017-03-01T15:25:37","date_gmt":"2017-03-01T15:25:37","guid":{"rendered":"http:\/\/www.agency.localmarketingguru.com\/?p=13546"},"modified":"2019-08-24T15:26:57","modified_gmt":"2019-08-24T15:26:57","slug":"how-to-write-a-call-to-action-that-drives-results","status":"publish","type":"post","link":"https:\/\/brightstag.com\/how-to-write-a-call-to-action-that-drives-results\/","title":{"rendered":"How to Write a Call to Action That Drives Results!"},"content":{"rendered":"
Writing Effective Calls To Action (CTAs)<\/strong><\/h5>\n

Click here. Buy now. Learn more.<\/p>\n

Oh, please. NONE of these are effective calls to action. What, in any of this, is going to compel a person to purchase what you\u2019re offering, or even to want to learn more about your product or service? Look, they\u2019re not even entertaining!<\/p>\n

Now, would you like to know how long you actually have to keep people entertained on your website and\/or landing pages? Probably 2-3 seconds before they head off to another site. That\u2019s not much time to create interest and entice people to give up their email in exchange for whatever it is you are offering.<\/p>\n

So, what\u2019s lacking?<\/p>\n

A good call to action.<\/p>\n

Who Uses Calls to Action?<\/p>\n

You might be surprised to learn that nearly 70% of websites actually don\u2019t have any call to action whatsoever!<\/p>\n

Now, how are people going to know that you want them to do if you don\u2019t tell them next steps? If you want it, you have to ASK for it, and that means a lot more than just telling people how great your product or service is. You have to create a relationship with your client and convince them to do something other than just reading all your great information and then leaving your page in search of more information from another site.<\/p>\n

Who SHOULD Use Calls to Action?<\/strong><\/p>\n

You! If you\u2019re going to cement your place in your market niche, you are going to have to interact with your customer and ASK them to behave in a certain way \u2013 in other words, to think about your product or service, compare it with others, and then choose yours.<\/p>\n

What Is a Good CTA?<\/strong><\/p>\n

A good CTA is anything that gets a response from your potential customer. It\u2019s a response. They ask you for a quote, they request more information, or maybe they download an ebook that you\u2019re offering. To get a response, though, you need a good CTA.<\/p>\n

Creating a Good CTA<\/strong><\/p>\n

Good CTAs have basically 4 components. Here they are.<\/p>\n

    \n
  1. You offer valuable information.<\/li>\n
  2. You make the CTA noticeable \u2013 in other words, you go beyond a \u201cclick here\u201d link. Create a colorful button that nobody can possibly miss.<\/li>\n
  3. You use great words \u2013 instead of saying \u201cClick here to learn more,\u201d try something along the lines of \u201cNeed the solution? Here it is!<\/li>\n
  4. You offer something \u2013 instead of \u201cClick here,\u201d try \u201cGet half off now!\u201d<\/li>\n<\/ol>\n

    You want to make your customers act on what you\u2019re offering, and a simple \u201cClick here\u201d button is not going to do it.<\/p>\n

    Things to Think About<\/strong><\/p>\n

    What do you want from your CTA? Create it based on the results you hope to achieve. For instance, if you want to build a relationship with your customer, you probably want a CTA that will induce them to ask for more information \u2013 in other words, a \u201cTell me more!\u201d button. If you want to generate sales, then it\u2019s something along the lines of a \u201cClick here for half off!\u201d button.<\/p>\n

    The Final Word<\/strong><\/p>\n

    The point here is, that if you want people to spend time on your web page, and you want to turn visitors into a leads or sales, then you need to learn how to create a good call to action. So think about them. Sometimes, creating a great CTA as opposed to one that is merely adequate can mean nothing more than replacing a noun. Just as an example, which would you be more likely to pursue? A CTA that said \u201cHere\u2019s a great product,\u201d or one that said \u201cHere\u2019s a great solution<\/em>\u201d? Sometimes, one word in a CTA really can make all the difference.<\/p>\n

    A single word.<\/p>\n

    And not always a noun, either. It could be a verb. How about the difference between \u201cLook today\u201d and \u201cBuy today?\u201d Or a phrase, like, \u201cClick here\u201d versus \u201cCome on in!\u201d These tiny little tweaks can make all the difference.<\/p>\n

    Oh, and while we\u2019re talking about words, you might want to consider the power of the word \u201cget.\u201d Would you be more likely to click on a button that said \u201c20% off here,\u201d or \u201cGET 20% off here?\u201d It really is the little things that can make all the difference.<\/p>\n

    That, in a nutshell, is good CTAs. Use strong verbs and strong nouns so that people immediately get the concept of what you\u2019re offering. You don\u2019t want fluff; you want straight-up \u201cHere\u2019s what I\u2019m offering and here\u2019s what you get.\u201d Keep your words action-oriented \u2013 ask people to take an action and get something in return. Quid pro quo.<\/p>\n

    \"New<\/a><\/span><\/span><\/p>\n