{"id":13507,"date":"2016-12-21T14:39:45","date_gmt":"2016-12-21T14:39:45","guid":{"rendered":"http:\/\/www.agency.localmarketingguru.com\/?p=13507"},"modified":"2019-08-24T14:47:52","modified_gmt":"2019-08-24T14:47:52","slug":"10-tips-to-make-your-blogging-content-more-engaging","status":"publish","type":"post","link":"https:\/\/brightstag.com\/10-tips-to-make-your-blogging-content-more-engaging\/","title":{"rendered":"10 Tips to Make Your Blogging Content More Engaging"},"content":{"rendered":"
Engage Your Readers with Exciting Blog Content<\/strong><\/h5>\n

Are you concerned that your readers are becoming bored with your blogs? Do you find that you\u2019re not attracting the new readers that you once did, and that the old ones are dropping off? Are you beginning to feel that there\u2019s just too much content out there, and you can no longer compete?<\/p>\n

If any of this is ringing a bell, then let\u2019s not beat around the bush \u2013 sorry about the mixed metaphors \u2013 you need to figure out what you\u2019re doing wrong. And yes, you most assuredly are doing something wrong. Most likely, the problem is not that your content is not of good quality. After all, you\u2019ve been at this a while, so one would assume that your copy is error-free and you are using the English language in a competent fashion. The problem is likely that your content is simply not engaging.<\/p>\n

Fortunately, this is a problem that you can fix. Here is how you do it.<\/p>\n

Switch Things Up<\/strong><\/p>\n

Have you been used to offering up \u201ctext only\u201d blogs? Add some graphics, sidebar quotes or even a video. You don\u2019t have to do this all the time, but if you spice things up a bit from time to time, you\u2019ll have readers coming back to see what you have in store for them that\u2019s different from the last time around.<\/p>\n

Be Concise<\/strong><\/p>\n

What this means is write for your readers. Run-on sentences might find you some favor with the search engine spiders, but they will bore your readers at best, and, at worst, could confuse them. So stick with short sentences and brief paragraphs.<\/p>\n

Use Subheads<\/strong><\/p>\n

Text is easier to read (i.e. more \u201cscannable\u201d) when it\u2019s broken down into small blocks, with subheads that guide the reader easily through the content. In addition to subheads, bulleted lists can help to keep the reader focused.<\/p>\n

Stay True to Your Title<\/strong><\/p>\n

New readers may have come across your blog by Googling topics of interest, so pay attention to your keywords and stay on topic. Remember, keywords aren\u2019t just for SEO. They\u2019re there to help readers engage.<\/p>\n

Write the Way You Speak<\/strong><\/p>\n

Content that sounds generic is not engaging. If you think about the content you enjoy reading most, you\u2019ll probably find that it\u2019s material that is delivered in a style that sounds natural; in other words, you feel, as you read, that the writer is truly speaking to you.<\/p>\n

This is actually really easy to do; I\u2019m doing it right now. I\u2019m writing exactly the way I\u2019d talk to you if you were sitting here with me. In other words, I\u2019m using my \u201cvoice.\u201d Not everyone finds their \u201cvoice\u201d right away, but the more you write, the easier it gets.<\/p>\n

Find a Great Title<\/strong><\/p>\n

This is what is going to bring readers in, so try to avoid old, unimaginative approaches that are just going to annoy people or cause them to dismiss what you\u2019re offering as \u201cclickbait.\u201d For instance, how often have you seen \u201c5 Foods You Must Never Eat\u201d come up on your Facebook feed or as an ad on a website you\u2019ve surfed into? Did you click on it? Would you have clicked on it if it had said \u201c5 Foods That Can Kill You\u201d?<\/p>\n

Keep it interesting and catchy, but keep it honest, too. Otherwise, your readers won\u2019t be coming back.<\/p>\n

Tell a Story<\/strong><\/p>\n

The best content always tells a story. So rather than lead off with an opening sentence like \u201cThere are five foods you should never eat, because they could kill you,\u201d try something like \u201cMary always thought she was eating a healthy diet, until she discovered that the foods she loved most could be leading her into an early grave.\u201d Tell Mary\u2019s story or your own, for that matter.<\/p>\n

Make Your Blog Shareable<\/strong><\/p>\n

If your blog isn\u2019t shareable on social media, you\u2019re missing out on a lot of potential traffic. So be sure to add social media widgets \u2013 people who enjoy your content are going to want to share it, so make it easy for them.<\/p>\n

If You Make a Claim, Back It Up<\/strong><\/p>\n

Make sure to include sources in your blog, and add links to those sources. It adds credibility to your blog, and also keeps people engaged by giving them other material to explore.<\/p>\n

Include a CTA<\/strong><\/p>\n

A lot of the time, people will do something for you if you ask them to. So ask them to leave a comment \u2013 get a discussion going and engage even more readers. Ask them to share your posts on social media. Bring people into your blogosphere. Direct them to a landing page with an enticing offer. Engage them with a call to action.<\/p>\n

Conclusion<\/strong><\/p>\n

Finally, the most important thing to remember when creating engaging blogging content is that if you\u2019re excited about your material, chances are your readers will be as well. So make sure you know your audience by developing buyer personas<\/a>; you want to be writing to people who find value in the information you share. Find out who those people are, and then start engaging with them.<\/p>\n

\"New<\/a><\/span><\/span><\/p>\n