{"id":13451,"date":"2016-09-27T19:28:40","date_gmt":"2016-09-27T19:28:40","guid":{"rendered":"http:\/\/www.agency.localmarketingguru.com\/?p=13451"},"modified":"2019-08-23T19:31:16","modified_gmt":"2019-08-23T19:31:16","slug":"creating-a-b2b-blog-marketing-strategy","status":"publish","type":"post","link":"https:\/\/brightstag.com\/creating-a-b2b-blog-marketing-strategy\/","title":{"rendered":"Creating a B2B Blog Marketing Strategy"},"content":{"rendered":"
Inbound Blog Marketing Strategies<\/h5>\n

If you don\u2019t know what a marketing blog is, or if you haven\u2019t been writing one, then you need to start now. Why? One reason \u2013 it brings traffic to your website. And you do want more visitors to your site, don\u2019t you?<\/p>\n

Now, how do you suppose people find out about your product or service? Maybe they type your company\u2019s name into their browser?<\/p>\n

No, that\u2019s not it. That\u2019s how people who already know about you find you; it\u2019s not how you get new traffic.<\/p>\n

Thinking about buying an email list? Sorry, that\u2019s not it either. The information on those lists is not always current, not specifically targeted, and can get you in a pile of trouble when people start accusing you of spamming. Also, the chances of anyone opening a spam email and clicking through to your website are pretty much non-existent.<\/p>\n

So, is there a good way to drive traffic without spamming, wasting money or just hoping that people will somehow find you? There is \u2013 you need to blog.<\/p>\n

Blogging Keeps You Current, and Keeps People Interested<\/strong><\/p>\n

Think about this \u2013 how often do you actually update your website? If you\u2019re like most of us, it\u2019s not all that often, because you already have pretty much all the information on your various pages that needs to be there. Unless you add a new product or service, things are pretty much etched in stone. So how do you keep people coming back? You blog. It adds new content, and every time you add a blog, it\u2019s another indexed page on your site \u2013 meaning one more chances to show up in Google SERPs.<\/p>\n

Blogging is also a great way to have other people do a lot of your promotional work for you. If you have great content, there\u2019s a very good chance that a visitor to your site will say, \u201cHey, this is awesome; I think I\u2019ll share it on LinkedIn!\u201d Or Twitter, or Facebook, or wherever \u2013 you get the idea.<\/p>\n

Convert Traffic to Leads<\/strong><\/p>\n

Once blogging and social media sharing increases your traffic, you have the opportunity of converting traffic to leads. Every single post gives you another opportunity, so make the most of it \u2013 include a CTA in each blog. Ask people for their information. You can close off each blog with something like \u201cWant to know more? Sign up for our free ebook!\u201d Or, \u201cFill out the form to get your free sample!\u201d Anything that you offer in exchange for contact info can generate new leads and nurture existing leads.<\/p>\n

Really, it\u2019s just this easy \u2013 someone visits your website, reads your blog, sees a CTA button, clicks on it, provides information, and gets something of value. Now you have their information, and even if they\u2019re not buying today, you can send them offers that they might pick up on later on.<\/p>\n

Keep in mind, of course, that not every person who reads your blog is going to become a customer. That\u2019s fine \u2013 if you have the secret of 100% conversion, I\u2019d really like to know what it is. You can be sure, though, that blogging will improve your conversion rate. Just watch your conversion rate every time you blog (and you should do it at least once a month \u2013 once a week would be better), and if you have any doubts about the efficacy of blogging, they will be swiftly laid to rest.<\/p>\n

Enhance Your Credibility<\/strong><\/p>\n

If you\u2019re wondering what to blog about, this is easy. Just think about the most common questions your customers ask, and make it a blog topic. If it\u2019s helpful to your existing customers, then it will likely also be useful to potential customers. Simply stated, if your existing customers, and potential customers, can find answers to questions they have by reading your blogs, they will see you as an expert. And once they do, they will trust you, and want to buy from you as opposed to someone with whom they have no relationship.<\/p>\n

The Cumulative Effect<\/strong><\/p>\n

Let\u2019s pretend that today, you sit down and take an hour to write a 400-word blog. A hundred people read it, and it gets you 10 leads. Then, a few people share your blog, and a few more share, and a few more \u2013 now, this isn\u2019t going to go on forever, but the chances are pretty good that in a few days, a lot of people will have read and shared your blog. Then the momentum is likely to die down, but you will have had a lot of promotion that cost you nothing. And you\u2019ll be ranking higher in the search engines. Even in years to come, people might feel motivated to go a bit further down in the SERPS, and you\u2019ll still have people reading your blog, and you\u2019ll still be getting traffic to your site because of it.<\/p>\n

It\u2019s a lot of publicity for just an hour\u2019s worth of your time, isn\u2019t it?<\/p>\n

Conclusion<\/strong><\/p>\n

Now you know why you need to have a good blog marketing strategy in place.\u00a0In the Internet Age, it\u2019s an essential marketing tool. So if you haven\u2019t started a business marketing blog, do it today.<\/p>\n

\"The<\/a><\/span><\/span><\/p>\n