{"id":13433,"date":"2019-08-23T19:16:40","date_gmt":"2019-08-23T19:16:40","guid":{"rendered":"http:\/\/www.agency.localmarketingguru.com\/?p=13433"},"modified":"2019-08-23T19:16:40","modified_gmt":"2019-08-23T19:16:40","slug":"an-introduction-to-the-inbound-methodology","status":"publish","type":"post","link":"https:\/\/brightstag.com\/an-introduction-to-the-inbound-methodology\/","title":{"rendered":"An introduction to the Inbound Methodology"},"content":{"rendered":"

What is the Inbound Marketing Methodology?<\/strong><\/p>\n

Inbound marketing is one of the more effective types of marketing in the digital age. Typically, companies are transitioning to this type of marketing because outbound marketing efforts, such as direct mail, commercials and telemarketing just aren\u2019t working like it used to.<\/p>\n

People have become numb to the constant barrage of what is often referred to as interruptive marketing, so most of it is being tuned out.<\/p>\n

With 200 million people on the DO NOT CALL list, 45% of direct mail never even getting opened and more than 85% of people fast forwarding through commercials, it comes as no surprise that businesses are looking for a better way to gain customers.<\/p>\n

Inbound marketing is the answer. Instead of trying to attract attention through ads on websites, TV commercials, direct mail campaigns and other types of outbound marketing, you will be earning someone’s attention with inbound marketing.<\/p>\n

Definition of Inbound Marketing<\/strong><\/p>\n

Inbound marketing is a type of marketing used to earn the interest of a potential customer instead of buying it by pushing services and products. It focuses on creating high quality content to pull people to a company website or product website through blogging, social media and other methods. When the high quality content is published with your potential customer’s interest in mind, you will naturally attract traffic to your website, which can be converted into qualified prospects and sales.<\/p>\n

It basically boils down to a new type of marketing representing the opposite of the old school approach. New marketing or inbound marketing allows customers to find you instead of you trying to find them.<\/p>\n

Relevant Marketing People Love<\/strong><\/p>\n

The old method of shoving advertising in the faces of potential customers doesn’t work very well. Did you know those under the age of 40 will quickly leave a website if there’s too much advertising on it? People are getting smarter and they know where the advertising is on most websites. It’s becoming easier to tune it out and if there’s too much of it, visitors will just leave.<\/p>\n

With relevant content published in the right place, at the right time, you will have the ability to attract customers to your website without interrupting their online experience. Whether you write an excellent blog post and share it on Facebook at the right time or you create the perfect Tweet to lead people to your website, content is the heart of the inbound marketing strategy.<\/p>\n

How Inbound Marketing Works<\/strong><\/p>\n

The four major actions which define the Inbound Methodology include: Attract, Convert, Close Delight.<\/em><\/p>\n

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It starts with attracting prospects and you’re not just after any type of traffic. Getting the right traffic makes the difference. You want to attract people who are likely to become a qualified leads and ultimately a customer. This is done through a combination of a few strategies including:<\/p>\n