{"id":13416,"date":"2016-07-25T18:25:54","date_gmt":"2016-07-25T18:25:54","guid":{"rendered":"http:\/\/www.agency.localmarketingguru.com\/?p=13416"},"modified":"2019-08-14T18:27:58","modified_gmt":"2019-08-14T18:27:58","slug":"5-persuasive-copywriting-tips","status":"publish","type":"post","link":"https:\/\/brightstag.com\/5-persuasive-copywriting-tips\/","title":{"rendered":"5 Persuasive Copywriting Tips Your Boss Wants You To Know"},"content":{"rendered":"

Persuasive Copywriting Tips<\/h1>\n

Whether your goal is to entice new readers to your blog, get people to opt in to your email list, or make a purchase, the make-or-break factor is going to be the effectiveness of your copywriting. There are plenty of people who can string words together with grammatical correctness, and construct easy-to-read sentences, but truly persuasive copywriting is an art \u2013 the art of getting people to respond the way you want them to.<\/p>\n

Entrepreneur Magazine<\/a> reports that every day, more than 193 billion emails are received. Nearly 109 billion of those emails are business related. On average, this adds up to about 121 emails per person, every day. Now, which ones do you suppose actually get read and acted upon? They\u2019re the ones that engage the reader through interesting, persuasive copy.<\/p>\n

There are five essential steps to creating persuasive copy, and they work for any type of product or service.<\/p>\n

1. Tell People What You\u2019re Offering<\/p>\n

This step is easy. Just state, clearly and concisely, what\u2019s being offered. You don\u2019t need to go into a lot of detail \u2013 the goal here is just to let people know that you have something they can use. You only need a sentence or two, something along the lines of \u201cThis year\u2019s Model X cars now are now available,\u201d or \u201cCheck out our home study accounting course for hands-on business owners.\u201d<\/p>\n

2. Tell People What Your Product or Service Will Do for Them<\/p>\n

This is where you go into more detail. Describe the features and benefits of your product or service. It doesn\u2019t matter all that much if you\u2019re confused as to the difference between features and benefits, although a feature is just something about the product or service \u2013 the Model X car is available in sedan or hatch-back, for instance, or the home study course on accounting contains seven modules. Benefits would be things like, \u201cIt gets 38 miles to the gallon,\u201d or \u201cYou will be able to handle your own bookkeeping.\u201d As long as you\u2019re focusing on what your product or service will do for the buyer, and communicating it clearly, you won\u2019t go wrong.<\/p>\n

People prefer to process information in small blocks, so a good way to communicate the features and benefits is by using a bulleted list.<\/p>\n

3. Tell People Who You Are<\/p>\n

You may be able to skip this step, depending on your relationship with a particular reader. If you\u2019re in the car business, and you\u2019re targeting people who have bought from you before, spare them the details and cut to the chase. If you\u2019re selling home study courses for business owners, and you\u2019re emailing people who have already taken one of your courses, they know who you are and what your qualifications are. If your goal is lead generation, though, you definitely need to offer some information about yourself and\/or your company. If people aren\u2019t getting to know you, they\u2019re not going to place their trust in you.<\/p>\n

In your copy, try to show ways that you\u2019re very much like your potential customer \u2013 you\u2019ve never enjoyed driving a car as much as you do Model X, and you\u2019re confident that your customers will like it too. Or you\u2019ve suffered through the pain of trying to find the right bookkeeper for your small business, and things are so much better now that you know how to keep your own books. Build a rapport. You can help your customer because you have the same interests.<\/p>\n

4. Tell People What to Do Next<\/p>\n

This is the point where you structure your copy in such a way as to motivate the customer to go to the next step. I\u2019ve focused, in my examples, on buying a product, but it could be something else, like, subscribing to your newsletter, opting in to your email list, filling out a survey, or anything at all that you want them to do.<\/p>\n

Don\u2019t ask <\/em>your reader to do something \u2013 tell <\/em>them what you want them to do. You need a strong CTA (call to action), and a good strategy is to suggest that the offer is time sensitive. \u201cOnly two Model X wagons left, so don\u2019t miss out \u2013 call me today to take a test drive!\u201d Or \u201cTax time is fast approaching, so get your books in order now with my home study accounting course \u2013 click here<\/u> to order.\u201d<\/p>\n

5. Wrap It Up<\/p>\n

Reiterate what you\u2019re offering, and include another CTA. \u201cModel X Wagons and Sedans, going fast \u2013 call 555-555-5555 today to test drive the hottest car on the market!\u201d \u201cYou won\u2019t have to rely on outside help to get your books in order when you take our home study accounting course for small business operators \u2013 click here<\/u> to order today!\u201d<\/p>\n

If you follow these five copywriting tips, you\u2019ll be well on our way to mastering the art of creating persuasive copy.<\/p>\n

\"DOWNLOAD<\/a><\/span><\/span><\/p>\n