How to Increase Conversion Rates for Your Website
You’ve figured out how to use inbound marketing to create a steady flow of traffic. The hard part might seem likes it’s over, but now you have to take those visitors and turn them into leads. According to the Content Marketing Institute, about 85% of B2B marketers still believe lead generation is the most important thing.
Here are a few great ways to take those visitors and turn them into leads.
Use Buttons Instead of Links
Links are great, but buttons are better for website conversions. A simple button provides a great tool with visual impact to help visitors become leads. The visual part of the button draws the focus of the visitor and they are more likely to take action.
Stick to primary colors, such as blue, green or red. You can customize the style and color to match your brand, as well. However, don’t allow buttons to blend in too much. They should stand out and draw attention.
Entice Visitors with Content Offers
Content offers, such as whitepapers, eBooks and other tips and tricks help to engage and educate your audience. Many visitors will become leads if you’re willing to give away a free guide in exchange for subscribing to your list. You only want to gather what you need, such as a name and email address. Don’t go overboard and try to get too much information.
Make sure your offer directs leads to a thank you page after they’ve subscribed. This page can be the first tool in nurturing the lead and starting to create the relationship.
Update and Test Your Landing Pages
Make sure your landing pages use all of the best practices and strategies for great conversion rates. You will also want to test different headlines, buttons, designs, colors and other elements to figure out what will convert best. Some of the top marketers are constantly split testing one landing page design against another. Sometimes, even the smallest change may cause your conversion rate to go up a few percentage points.
Make sure your landing pages are easy to scan, as well. Many experts in marketing know visitors don’t read every word on a web page. Instead, they scan the information looking for what they search for, such as benefits, features or the answer to a specific question.
When key information is put into bullet point lists, bolded or found in a header, your landing page becomes easier to scan. If you want higher conversion rates, make your landing pages easy to scan and you’ll be well on your way.
Effective Call-To-Action Phrases Matter
One of the best ways to increase conversion rates is through the right Call-to-Action (CTA) phrases. Using words, such as Join, Send, Learn, Sign Up and Contact will help direct the visitor and tell them what they should do next.
With these tips, you can take your website conversion rates to the next level. There’s no need to waste traffic when you could be turning more visitors into leads. The combination of the right landing pages, right offer and right inbound marketing will give you a steady flow of leads.