Brand awareness is a very important part of marketing. Sometimes, marketing isn’t always about bringing in leads, but more about spreading your brand to the masses. When you create a LinkedIn company page, you have the ability to create better brand awareness for your company, product or service.
With your own company page on LinkedIn, you will be able to attract new followers, build relationships with current and potential customers and employees and so much more. You can even use the sponsored updates to boost your posts and drive more traffic to your company page.
Before you start marketing through your company page, you should take a few steps to improve it. Here are a few tips to help you improve your LinkedIn company page.
Share Excellent Content
The internet is all about content and those logging on are seeking blog posts, videos, pictures, podcasts and all sorts of content. If you provide amazing content that your readers, viewers or listeners can use, they are more likely to follow you and become customers.
With a LinkedIn company page, you can add pages of information about your products and services. You can also create a page about your company to allow others to understand what you’re all about.
Images and Videos Attract Attention
If an image is worth 1,000 words, a video is worth about 10,000. Both are very powerful on any social media channel, but especially on a LinkedIn company page. When you use relevant images, short videos and even longer videos, you have the ability to gain attention from your target market.
Keep Updates Short and to the Point
Simple is the key with posting your updates to your company page. If you try to put too much information in an update, many followers will just skip it. Instead, use short, to the point updates with images and video. If it needs to be longer, link to a post on your blog or a page on your website.
Show off Your Mission and Culture
People want to connect with the company they purchase goods and services from. The better you can show off your mission and the culture of your company, the better your customer will be able to relate and connect with you. This can be a very powerful part of brand awareness if done correctly.
Share More than Just Your Stuff
It’s great to share updates, blog posts, product releases and other things from your own company, but it cannot be all about you. Followers will want to stay up-to-date on the industry and it’s always a good idea to share industry news, events and other information. You should also share information outside of your industry, if it makes sense or its fun.
Not only will these tips help you to improve your LinkedIn company page, but they will also help with brand awareness. After you create a LinkedIn company page, you can do many different things to create brand awareness. Focus on sharing content that helps your customer solve a problem and not on selling products or services. If you do this correctly, your brand will get out to your target market through your company page.
