Use these Call to Action Tips and Tricks on your Landing Pages Now
Learning how to create excellent calls-to-action will serve you in many different ways. From creating great landing pages to turning subscribers into buyers, you’ll benefit from this quick guide. It won’t take long to learn and it’s really not difficult.
Defining a Call-to-Action
Calls-to-Action or CTAs are simply a phrase or button used to tell the reader what to do and when. They prompt a website visitor to perform an action, such as clicking on a link or submitting their name and email address. The actual action can be just about anything from registering for a webinar to buying a product.
Necessary Features of CTAs
If you want your call-to-action to shine, it must include the following:
- Attention Grabbing Design
- Clearly State the Offer
- Large, Prominent Placement
It won’t do you much good to create a call-to-action that blends in with the rest of the page or doesn’t tell the user what to do. Instead, it should pop off the page and make it very clear what you’re offering and how they can get it.
Placement of Calls-to-Action
After you create your powerful call-to-action, you need to know where it goes. The three most popular positions include:
- Bottom of the Page
- Below the Fold
- Above the Fold
Each of these positions may be good, depending on your offer.
Bottom of the Page
With the evolution of the internet and how we use it, people are far more accustomed to scrolling than they used to be. This is in large part due to the scrolling down on sites like Pinterest, Twitter and Facebook.
A study done by cxparnters actually found that having less content above the fold can cause visitors to scroll down the page.
With this said, it can be very powerful to put your call-to-action at the bottom of the page. This will help the page follow the AIDA or Attention, Interest, Desire, Action strategy. This strategy moves the visitor through all four steps to help them make a buying decision.
Below the Fold
The only time a call-to-action really belongs below the fold is when it doesn’t fit above the fold and you’re not going to put it at the bottom of the page. You may have to provide a subconscious cue to make this type of CTA placement powerful. This cue could be an arrow down towards the CTA.
Above the Fold
Putting your CTA above the fold may be the most popular strategy and it works for most offers and landing pages. It can be very powerful to hit visitors with it right after they read a headline, especially if you’re giving away something free.
In some cases, you may want to provide a call-to-action above the fold and at the bottom of the page.
With these basics about CTAs in mind, it should be pretty easy to move forward. Writing a good call-to-action really just requires some basic knowledge of CTAs and how to use them. From there, it just needs to a clear, concise phrase telling the visitor what you want them to do.
Need some inspiration? Check out some great Call-to-Action examples here.